The Fat Loss Guide for Moms Who’ve Tried Everything -> No fluff, no fads...just real strategies that help you feel like you again.
This isn’t about chasing skinny. It’s about building strength that lasts.
-Jordan Novak
At JNFC, we help busy, faith-driven women lose fat, gain energy, and finally feel at home in their bodies — without the diet drama. We combine science-backed strategy with spiritual truth, because we believe your health is part of your purpose. You weren’t created to just get by.
You were created to thrive — and we’re here to help you get there.
MEET THE FOUNDER
Hi, I’m Jordan Novak — founder of JNFC, nurse, coach, and mama of (soon to be) three.
I know what it feels like to do everything “right” and still wake up bloated, exhausted, and discouraged. I also know how powerful it is to feel strong, confident, and clear again — not just for your body, but for your family, your faith, and your future.
After years in the medical field watching chronic illness take lives that could’ve been saved, I knew we had to do better. That’s why I created JNFC — a coaching method that looks at the whole woman. Her hormones, her stress, her schedule, her mindset, and most of all — her purpose.
We’ve helped over 1200 women lose 20–50+ lbs… but more importantly? We've helped them keep it off. Years later, I see these same women still thriving — running with their kids, off medication, showing up fully for the life God called them to.
If you’re ready to stop starting over, this is your place.
We’re in your corner — for the long haul.
HOW WE COACH
We don’t do quick fixes. We don’t hand you a meal plan and wish you luck.
Inside JNFC, you get:
✅ Assigned to a 1:1 coach who gets to know you your body, your life, your goals
✅ A flexible plan that actually fits your season of life
✅ The tools to understand your hormones, metabolism, and stress
✅ Faith-rooted accountability and a powerful community of women doing it together. This is sustainable fat loss. This is internal healing. This is long-term transformation the kind that changes everything.
MEET YOUR COACHES
MATT
📚 B.A. in Exercise Science
📈 M.B.L. (Master of Business Leadership)
🥗 NLCA Certified in Nutrition & Fitness
I am 37 years old and am the oldest of 3 boys. I was born and raised in Omaha, Nebraska; GO BIG RED! The good Lord blessed my wife Anna and me with a 9-year-old daughter, Hazel and a baby girl on the way literally any moment now. We have a crazy, sweet, loving, and amazing 2-year-old golden retriever named Chewie.
I love dogs/animals, Nebraska Husker Football, Kansas basketball (long story), jiu-jitsu/kickboxing/wrestling/martial arts, pickleball, and reading/learning about human health, psychology, philosophy, etc. I have been passionate about health and wellness from the time I could walk. This led me to pursue a degree in Exercise Science.
While working toward my undergraduate degree, I was fortunate enough to intern under nationally renowned Strength and Conditioning Coach and finalist for the 2011 Strength Performance College Coach’s Choice Award, Isaac Hammerly. The opportunity to work with and learn from Coach Hammerly during my early ventures working with individuals and teams added valuable hands-on experience that would help guide and launch my coaching journey.
After graduating with honors and obtaining my undergraduate degree in 2009, I began working with clients as a nutrition and fitness coach in a traditional health-club setting. During this time, I had the privilege of working with clients of all ages, from all walks of life, with dramatically varied nutrition, fitness, and training experience. I have coached high school, collegiate, and professional athletes, working mothers and fathers, individuals in the twilight years of life, and anyone and everyone in between.
JESSIE
🥗Certified Nutritionist, Fitness Trainer
🔥 Certified Peri/Menopause Coach
With over 15 years of experience in the fitness industry, I understand firsthand the importance of creating sustainable healthy habits that support both physical and mental well-being through every stage of life.
I have been married to my husband for 19 years, and together we are raising our three children, ages 17, 15, and 12. I strongly believe that children learn by example, and my husband and I are committed to modeling the healthy lifestyle habits we hope to pass down to our family.
Through online fitness and nutrition coaching, I am passionate about helping women build strength, confidence, and balance by creating realistic routines that fit into everyday life.
My approach combines fitness, nutrition, and hormone health education to help clients feel their best for the long term.
ERICA
✨ Certified Nutrition Coach
✨ Certified Personal Trainer
✨ National Academy of Sports Medicine Certified
I’m passionate about supporting moms at every phase of life. My mission is to help women heal their relationship with food and themselves, empower them to build muscle, and overcome body dysmorphia all while reducing the risk of metabolic illness.
As a former nurse turned work-from-home mom, I’ve had the privilege of coaching women into leadership positions since 2011. I also coach middle and high school girls in summer weights and conditioning! 🏋️♀️
A little about me: I’m 38, a proud mom of three (ages 15, 12, and 11), and I’ve been married to my college sweetheart, Justin, for 16 years. I’ve got an athletic background as a competitive gymnast, endurance runner, and CrossFit enthusiast.
DENETTE
Denette is a Certified Nutritionist, Fitness Trainer, Biblical Counselor, Christian Life Coach, and Certified Peri/Menopause Coach with over 22 years of experience in the wellness industry. Her journey began as a way to help her child through some challenging health issues, which ultimately led her to lose 75 pounds and guide others on their health journeys.
She has witnessed the desperate need for Biblical counseling and coaching among the women she’s worked with. Achieving our health and wellness goals isn’t just about following a meal plan we NEED Jesus to find our strength and guidance. With Him, all things are possible!
She specializes in supporting peri/menopausal women because she understands the unique challenges that we can face in our 40s and beyond. This phase of life is not a sign of brokenness; it’s a divine season of growth! God designed us to thrive, not just survive.
LEXI
⚡️Bachelors in Athletic Training
⚡️Certified Personal Training NCSF
⚡️Church Leadership AA
⚡️Precision Nutrition Level 1
⚡️Gut and Hormone Master Coach (GHMC)
Originally from Pittsburgh, PA, I earned my degree in Athletic Training from California University, but my journey really took off when I moved to sunny Florida five years ago. That’s where I switched gears into personal training and coaching—and I’ve never looked back! I can honestly give God the glory for my life because it wasn’t until I began to live with Jesus that I really knew what it was like to tend to my mind, body, and soul. So if you are reading this and thinking, could I really change. You can do more than change, you can transform. I know that TRANSFORMATION is absolutely possible, because I lived it.
I’m 29, recently married to my amazing husband, Ian, and together we’re passionate about staying active (we love lifting!), traveling, faith, learning, and coaching! Outside of the gym, you’ll find me gardening, cooking, hiking, or getting creative with art. Me and Ian currently do not have any human children but I am a plant mom to many lil seedlings of mine. I also work part-time as a hiking director for Ends of the Earth Adventures and get to organize multi-day hiking events both nationally and internationally! I choose to stand for your faith, health, and transformation!
Let's Do This Together
You don’t need another plan. You need a team.
If you’re tired of the noise, the guessing, and the guilt... we’ve got you!!
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